WhatsApp, however, remains the market leader its sector. Both founders have left the company based on these concerns. This has caused some degree of controversy related to data sharing with the parent company, despite promises of increasing levels of encryption, reportedly end-to-end by 2016. In February 2014, it moved to acquire WhatsApp for $19 billion, which remains its largest acquisition to date and one of the largest tech acquisitions in history. By October 2011, one billion messages were being sent per day by early 2013, WhatsApp could boast 200 million active users.įacebook clearly saw WhatsApp as a potential threat to its own offering, and therefore flexed its muscles. From that point, WhatsApp marched to ubiquitous status. WhatsApp incorporated multimedia messaging later in the same year, and was released on Android the following. This was enough for Acton to convince a circle of fellow ex-Yahoo employees to part with $250,000 in seed funding. WhatsApp 2.0 was an instant success, quickly reaching 250,000 active users.
WhatsApp was unique at the time, outside of Blackberry’s BBM, in providing a free message service that allowed users to log in with their phone number. Let us help you elevate your growth game today! Start Your FREE Growth Audit Moburst creates category leaders and is the powerhouse behind the giants like Google, Reddit, and Uber. Achieve and exceed your goals with a high-impact strategy!
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